SaaS
Magic Number
Net new ARR over prior-period S&M spend.
Net new ARR divided by the sales and marketing spend of the prior period. Benchmark: >1 invest more, 0.5-1 steady, <0.5 pull back.
Net new ARR over prior-period S&M spend.
Net new ARR divided by the sales and marketing spend of the prior period. Benchmark: >1 invest more, 0.5-1 steady, <0.5 pull back.