Brand DNA
Your brand, on every page.
Point Donum at your website. In under a minute you have a living brand system. Palette with hex codes you can copy, fonts that render everywhere, logo variants for light and dark, a voice profile that tells the AI how to sound like you.
Palette
Logo variants
Typography
Headings · Instrument Serif
Body · Geist Sans, 400
Voice profile
Confident, quiet, curious.
Never hyperbolic. Never salesy.
Favor specific verbs over adjectives.
Lead with the reader.
Strategic pillars
The scan
From a URL to a brand object.
0s
Visit the domain
A headless browser loads the site and catches every asset reference in the DOM.
15s
Collect assets
Logos, favicons, marketing imagery. Deduped, resized, surfaced.
35s
Rank the palette
Primary and secondary colors scored by dominance and role. Hex ready to copy.
55s
Write the voice
Tone, register, favorite verbs, what never to say. Held as an editable prompt.
70s
Finalize the DNA
Strategic pillars, audience, business overview. A single object every report reads.
Where it shows up
A brand object, feeding every block.
March, 2026
Realm · Monthly Investor Update
MRR
$142,800
+14.2% vs Feb
NRR
115%
+3pt QoQ
Active
2,408
+412 new
Pipeline
$384k
72% closed won
What changed
Highlights
MRR grew 14.2% in March, driven primarily by Pro upgrades from the January cohort. Net retention held at 115% thanks to expansion on the Team plan.
Pipeline closed above target for the third straight month. We are carrying 412 new active accounts into April, with the agency plan contributing a third of the lift.
Brand DNA is not a style guide in a drawer. It is a live input. Every chart borrows the primary color. Every section uses the right font. Every paragraph the AI writes runs through the voice profile before it reaches a recipient.
- Palette maps into chart series and callout fills automatically.
- Logo variants switch by light or dark report theme.
- Voice profile steers every AI drafted narrative.
Edit the things that matter to you.
Auto extraction starts you at ninety percent. The last ten percent is personal. Every field is inline editable, every color is click to copy, every paragraph can be rewritten by hand or regenerated by Donum.
“Ten minutes with the Brand DNA page and our reports stopped looking like a spreadsheet in a tuxedo.”
Questions
Short answers, because the feature is.
How long does the scan take?+
Most brands complete in thirty to ninety seconds. Longer when the site is media heavy. You can work elsewhere while it runs.
What if we have no website?+
Upload a logo and paste a color or two. Donum infers the rest and you can edit every field by hand.
Can I bring an agency style guide?+
Yes. Paste the guide into the voice profile. The AI will follow it on every report.
Is the scanner reading everything?+
Only what is publicly reachable from the URL. Nothing behind a login. Nothing cached beyond the run.
A brand your reports never forget.
Start with your domain. Refine for a minute. Use it forever.