Brand DNA
Your brand, on every page.
Point Donum at your website. In under a minute you have a living brand system. Palette with hex codes you can copy, fonts that render everywhere, logo variants for light and dark, a voice profile that tells the AI how to sound like you.
Palette
Logo variants
Typography
Headings · Delight
Body · Inter, 400
Voice profile
Strategic and thoughtful
Data-driven perspective
Professional, not stiff
Human first, tech second
Strategic pillars
The scan
From a URL to a brand object.
Visit domain
Collect assets
Rank palette
Write voice
Finalize DNA
Where it shows up
A brand object, feeding every block.
Every color, font, logo, and voice choice, live in every block and every run.
“Ten minutes with the Brand DNA page and our reports stopped looking like a spreadsheet in a tuxedo.”
Questions
Short answers, because the feature is.
How long does the scan take?+
Most brands complete in thirty to ninety seconds. Longer when the site is media heavy. You can work elsewhere while it runs.
What if we have no website?+
Upload a logo and paste a color or two. Donum infers the rest and you can edit every field by hand.
Can I bring an agency style guide?+
Yes. Paste the guide into the voice profile. The AI will follow it on every report.
Is the scanner reading everything?+
Only what is publicly reachable from the URL. Nothing behind a login. Nothing cached beyond the run.
A brand your reports never forget.
Start with your domain. Refine for a minute. Use it forever.