For product teams
The product week,
with its evidence.
A recurring report for activation, retention, and usage—grounded in governed metrics and kept open for your judgment.
Build a product pulseWeek 18
Activation moved.
Retention held.
Activation
62.4%
Evaluated from governed data
The report block remains editable and linked to its source.
One definition.
Every report.
A Donum metric is selected from a governed dataset, evaluated, watched, and reused. The definition does not drift between weekly reports.
Metrics
Define a business metric once—every report shares the definition.
Activation rate
avg(activated) · on Product events · requires gold
Weekly retained users
count_unique(user_id) · on Product events · requires gold
Feature adoption
avg(feature_used) · on Product events · requires gold
Trace
A number can
show its work.
“Explain this number” keeps the dataset, aggregation, filters, and derivation beside the result instead of burying them in a presentation note.
Explain this number
62.4%
Activation rate
DatasetProduct events
Aggregationavg(activated)
Data tierGold
Derivation
The structured query, filters, and returned rows stay available with the result.
The report stays
a report.
Narrative and chart blocks remain editable. Source citations remain attached. The finished artifact can be reviewed without rebuilding it in another tool.
A weekly rhythm.
With a pause.
Scheduling handles repetition. Approval preserves responsibility. Delivery uses the version that was actually reviewed.
Scheduled
Monday · 08:00
The workflow refreshes the report on its existing schedule.
Approval
Waiting for review
Nothing is delivered until the configured approval step is complete.
Delivery
Recipients
The approved report is sent through the workflow's delivery step.
Keep the product
legible.
Define the measures once. Review the interpretation each week.