For product teams
Activation, retention, usage.
PMs should not assemble dashboards before standup. Donum writes the weekly product recap. Activation rates, retention cohorts, feature adoption, funnel leaks. Every number grounded, every sentence short.
March, 2026
Realm · Monthly Investor Update
MRR
$142,800
+14.2% vs Feb
NRR
115%
+3pt QoQ
Active
2,408
+412 new
Pipeline
$384k
72% closed won
What changed
Highlights
MRR grew 14.2% in March, driven primarily by Pro upgrades from the January cohort. Net retention held at 115% thanks to expansion on the Team plan.
Pipeline closed above target for the third straight month. We are carrying 412 new active accounts into April, with the agency plan contributing a third of the lift.
Retention cohorts
Week of signup, retained weeks later.
Feature adoption
What hit, what did not.
Product · weekly recap
Features that moved activation
Activation D7
68%
+4pt
Activation D30
52%
+3pt
Feature adoption
14 / 22
+2
Power users
284
+41
Trend
Blocks
- Narrative
- Stat row
- Line chart
- Bar chart
- Area chart
- Funnel
- Sankey
- Callout
- Data table
- Image
MRR
$142.8k
+14.2%
NRR
115%
+3pt
Active
2,408
+412
Properties
Questions
Quick ones.
Which product analytics tools are supported?+
Mixpanel, Amplitude, PostHog, June, Heap, and your warehouse via a SQL source.
Can I reuse my event names?+
Yes. Donum reads events from your source of truth. The AI writes with the names you already use.
How are cohorts defined?+
Out of the box cohorts cover week and month of signup. Custom cohorts are definable per workspace.
Can engineering plug in?+
Yes. Use webhooks for release events. The recap notes which features shipped that week.