For product teams
Activation, retention, usage.
PMs should not assemble dashboards before standup. Donum writes the weekly product recap. Activation rates, retention cohorts, feature adoption, funnel leaks. Every number grounded, every sentence short.
Week 13 · Mar 31, 2026
Realm · Weekly Product Recap
Activation D7
68%
+4pt wow
D30 Retention
52%
+3pt
Feature adopt
14 / 22
+2 this week
Power users
284
+41
This week
Activation
D7 activation hit 68% this week, highest since launch. The Workflow feature drove the lift, with 84% of newly activated users completing their first automated run within 48 hours.
D30 retention improved 3 points. The Mar 10 cohort is tracking above all prior cohorts at the W1 mark.
Retention cohorts
Where users stay.
Day 1, 7, 30, 90 by signup month. Earlier cohorts → stronger.
Smile curve emerges after D60. Each cohort improves on the last.
Feature adoption
What hit, what did not.
Product · weekly recap
Features that moved activation
Activation D7
68%
+4pt
Activation D30
52%
+3pt
Feature adoption
14 / 22
+2
Power users
284
+41
Trend
Editor
Built from live data.
Blocks
- Narrative
- Stat row
- Line chart
- Bar chart
- Area chart
- Funnel
- Sankey
- Callout
- Data table
- Image
MRR
$142.8k
+14.2%
NRR
115%
+3pt
Active
2,408
+412
Properties
Questions
Quick ones.
Which product analytics tools are supported?+
Mixpanel, Amplitude, PostHog, June, Heap, and your warehouse via a SQL source.
Can I reuse my event names?+
Yes. Donum reads events from your source of truth. The AI writes with the names you already use.
How are cohorts defined?+
Out of the box cohorts cover week and month of signup. Custom cohorts are definable per workspace.
Can engineering plug in?+
Yes. Use webhooks for release events. The recap notes which features shipped that week.