For marketing teams
See the
whole signal.
Channels, cohorts, CAC, LTV, and the context behind each change—kept in one living marketing report.
Week 13 · Mar 31, 2026
Realm · Weekly Marketing Recap
Blended CAC
$54
-8% wow
LTV / CAC
4.1x
+0.2
Paid leads
984
+22% wow
Pipeline
$128k
+18%
This week
Channels
Blended CAC dropped to $54 this week, led by Meta efficiency gains. Paid leads grew 22% week over week, with the Agency cohort converting at 2x the baseline rate.
Organic continues to outperform with zero spend. LinkedIn remains above target CAC and is flagged for budget review next cycle.
01 · Follow the signal
From channel
to contribution.
Keep the source, metric, and reporting window behind every conclusion—not a disconnected chart wall.
From: Saya <saya@team.donum.club>
Realm · March update is live
MRR grew 14.2%. NRR held at 115%. Full letter at the link below.
Slack
March investor update
MRR $142.8k · NRR 115% · 412 new
Open reportLive link
Signed · revocable · 10 seats
march-update.pdf
4 pages · 1.4 MB · 18 mo archive
02 · One approved version
The recap arrives
before the questions.
Email, PDF, live link, and Slack all carry the same approved report.