For marketing teams
Spend, cohorts, revenue, in one page.
A weekly recap that pulls paid, organic, lifecycle, and revenue into a single story. Channels that worked. Cohorts that converted. The line the CEO will quote on Monday.
Week 13 · Mar 31, 2026
Realm · Weekly Marketing Recap
Blended CAC
$54
-8% wow
LTV / CAC
4.1x
+0.2
Paid leads
984
+22% wow
Pipeline
$128k
+18%
This week
Channels
Blended CAC dropped to $54 this week, led by Meta efficiency gains. Paid leads grew 22% week over week, with the Agency cohort converting at 2x the baseline rate.
Organic continues to outperform with zero spend. LinkedIn remains above target CAC and is flagged for budget review next cycle.
Channel scoreboard
Where the money went.
Weekly view
Cohort and conversion.
Marketing · weekly recap
Week 13 · ending March 31
Blended CAC
$54
-8%
LTV / CAC
4.1x
+0.2
Paid leads
984
+22%
Pipeline
$128k
+18%
Trend
By the numbers
Built around your cadence.
30 min
Recap time saved
Mon 8am
Cadence that sticks
6
Sources per recap
1 page
Executive summary
Delivery
Sent, looking like you meant to.
From: Saya <saya@team.donum.club>
Realm · March update is live
MRR grew 14.2%. NRR held at 115%. Full letter at the link below.
Slack
March investor update
MRR $142.8k · NRR 115% · 412 new
Open reportLive link
Signed · revocable · 10 seats
march-update.pdf
4 pages · 1.4 MB · 18 mo archive
Questions
What marketers ask.
Can I connect Google Ads and Meta Ads at once?+
Yes. Each source is an independent integration. The AI reconciles currency, attribution windows, and gaps.
How is attribution handled?+
Donum reads each channel at face value and notes the attribution window. When you bring in HubSpot or Segment, it reconciles to a first touch view.
Can I compare to prior weeks?+
Yes. Every stat shows period over period. Every chart supports a rolling comparison.
Can I white label for a client?+
Yes. Agencies use Donum to ship weekly recaps branded per client. See the Agencies page.