Brand Kit
One kit. Every report.
A place to keep the logo, the palette, and the fonts every report will borrow. Upload once. Apply everywhere. Download when a teammate needs a copy.
Palette
Logo variants
Typography
Headings · Instrument Serif
Body · Geist Sans, 400
Voice profile
Confident, quiet, curious.
Never hyperbolic. Never salesy.
Favor specific verbs over adjectives.
Lead with the reader.
Strategic pillars
What it holds
The kit, in bento.
Primary logo
Mark
Dark variant
Palette
Heading type
Body type
Accent roles
logo.svg
palette.json
fonts.zip
Download
Paired with Brand DNA
What the AI sees when it writes.
Palette
Logo variants
Typography
Headings · Instrument Serif
Body · Geist Sans, 400
Voice profile
Confident, quiet, curious.
Never hyperbolic. Never salesy.
Favor specific verbs over adjectives.
Lead with the reader.
Strategic pillars
The Kit is the pantry. The DNA is the recipe. Together they tell Donum which colors to reach for, which font to lay type in, and which voice to use on the opening paragraph. You manage the kit. We do the cooking.
Questions
Asked and answered.
Can I upload a vector?+
Yes. SVG is preferred. We render the right size for each surface, from a PDF cover to a favicon.
What about dark mode reports?+
Upload a dark variant. Donum automatically switches based on the report theme.
Can my team download assets?+
Yes. Any member of the workspace can pull logo files and copy hex codes from the kit page.
Do I need Brand DNA to use the kit?+
No. The Kit works standalone. Running Brand DNA auto populates it faster.