Beta

Brand Kit

The Donum brand, in your hands.

Everything you need to present Donum well. The logo, the palette, the type, and the few rules that keep it all feeling like us. Take what you need and build something good.

Download the kit

Logo, the rules

Keep it unmistakable.

Please do
  • Give the lockup clear space equal to the height of the D on every side.
  • Keep the wordmark in ink on light, or paper on dark.
  • Let the macaw carry the color. Everything around it stays calm.
Please avoid
  • Recolor the wordmark or swap the red period for another hue.
  • Stretch, rotate, outline, or add shadows and gradients to the mark.
  • Place the mark on a busy photo or a low contrast background.

Color

Warm paper, one red.

The palette stays quiet so the work can speak. Macaw red is the only loud voice in the room. Tap any swatch to copy its hex.

palette.json

Typography

A serif that sings, a sans that serves.

Instrument Serif carries the headlines. Geist holds everything else together.

Instrument Serif

Display and headings

Reporting that runs itself.

Italic, 400. The voice of every headline.

Get the font

Geist Sans

Body and interface

Clear, calm, and quietly confident.

Regular and Medium. Everything you read.

Get the font

Geist Mono

Data and code

ARR $1,284,930 +18.4%

Numbers, hex codes, and tabular data.

Get the font

Imagery

Real light, room to breathe.

Saya, the Donum brand portrait

How our imagery feels

  • Warm, natural light. Real surfaces over rendered gradients.
  • Generous negative space so the subject can breathe.
  • A single moment of red to tie any image back to the brand.

Saya is the face and voice of Donum. Use her likeness only in approved, on brand contexts.

Voice and tone

How we sound.

Plain over polished

We write the way a sharp colleague speaks. Short sentences. No jargon, no theatrics.

Calm and certain

The product does the heavy lifting, so the words can stay quiet. We state, we do not sell.

Numbers lead

A figure says more than an adjective. We let the data carry the weight of the claim.

Build something that feels like us.

Take what you need. The full kit, ready in one download.

Download the kit