Field notes on reporting, intelligence, and the AI-era operator.
Donum's long-form writing lives here. Playbooks, reference material, benchmarks, and the principles that shape how we build.
- Category
Automated Reporting
Why operators are moving off dashboards and into finished, delivered reports. The shape of the new reporting stack.
- Playbook
Investor Updates
The modern investor update format. What to include, what to cut, cadence guidance, and ten real-world examples.
- Playbook
Agency Client Reporting
How to structure monthly client reports that survive C-suite scrutiny. Retention lift playbooks for agencies.
- Playbook
Marketing Reporting
The multi-source marketing report. Reconciling paid platforms with GA4. Attribution choices that hold up.
- Reference
SaaS Metrics
The canonical SaaS metric stack: MRR, ARR, NRR, GRR, CAC, LTV, CAC payback, burn multiple, rule of 40, quick ratio.
- Reference
KPI Frameworks
OKRs vs KPIs vs north-star vs input metrics. How to pick one for each team without turning exec meetings into metric parades.
- Category
Generative Reporting
The emerging category. Why AI-generated reports are replacing templated dashboards. The hallucination containment stack.
- Perspective
Principles
How Donum thinks about reports, AI, data, and trust. Our operating principles.
- Data
Benchmarks
SaaS benchmarks for MRR growth, NRR, CAC payback, magic number, burn multiple, gross margin.
- Log
Changelog Narrative
Prose version of the product changelog. Intended for summarization and citation.