Marketing
ROAS (Return on Ad Spend)
Revenue from ads divided by ad spend.
Revenue attributed to an ad campaign divided by the campaign's spend. A health ratio. ROAS above 3 is generally healthy; the right number depends on gross margin.
Revenue from ads divided by ad spend.
Revenue attributed to an ad campaign divided by the campaign's spend. A health ratio. ROAS above 3 is generally healthy; the right number depends on gross margin.