SaaS
LTV (Lifetime Value)
Expected revenue per customer before churn.
Average revenue per customer divided by customer churn rate, times gross margin. LTV has more modeling assumptions than any other metric on this list; use it directionally.
Expected revenue per customer before churn.
Average revenue per customer divided by customer churn rate, times gross margin. LTV has more modeling assumptions than any other metric on this list; use it directionally.