SEO & AEO
GEO (Generative Engine Optimization)
Optimization for generative AI answers.
Optimizing content to appear in generative AI answers from ChatGPT, Gemini, Perplexity, Claude, and Grok. Levers: structured data, entity clarity, citation-worthy writing, and /llms.txt.
Related terms
- SEO (Search Engine Optimization)Optimization for classical search engines.
- AEO (Answer Engine Optimization)Optimization for direct answers.
- AIEO (AI Engine Optimization)Umbrella for AI visibility.
- SGE (Search Generative Experience)Google's AI-generated answer layer.
- llms.txtA plain-text site summary for LLMs.