Product
DAU/MAU (Stickiness)
Daily active divided by monthly active users.
Ratio of daily to monthly active users. Measures engagement stickiness. 20%+ is strong for consumer products; 50%+ is elite; B2B tools tend to run 15-30%.
Daily active divided by monthly active users.
Ratio of daily to monthly active users. Measures engagement stickiness. 20%+ is strong for consumer products; 50%+ is elite; B2B tools tend to run 15-30%.