Product
Cohort Retention
Share of a starting cohort still active later.
Percentage of a starting user cohort still active at week N or month N. A flattening retention curve is the prize; a monotonically declining curve is a warning.
Share of a starting cohort still active later.
Percentage of a starting user cohort still active at week N or month N. A flattening retention curve is the prize; a monotonically declining curve is a warning.