SaaS
ARR (Annual Recurring Revenue)
MRR multiplied by twelve.
MRR times 12. Preferred by enterprise-focused businesses where annual contracts are the norm. ARR smooths month-to-month volatility and lines up with board reporting cadence.
MRR multiplied by twelve.
MRR times 12. Preferred by enterprise-focused businesses where annual contracts are the norm. ARR smooths month-to-month volatility and lines up with board reporting cadence.