Marketing reporting dashboards
Whatagraph alternative: Donum
If you are looking for an alternative to Whatagraph, here is how Donum compares.
What Whatagraph is
Whatagraph is a marketing reporting platform with 45+ integrations, visual report templates, and automated delivery for agencies.
Whatagraph focuses on visually polished marketing reports with automated data pulls. Narrative sections are minimal; the product is chart-centric.
Where Whatagraph is strong
- +Visual design quality is above peers
- +Strong marketing-channel integrations
- +Automated delivery on schedule
- +Cross-channel data blending
Where Whatagraph has trade-offs
- -No AI-generated narrative - reports are chart-forward
- -Integration catalog is marketing-biased; finance and product are thinner
- -No approval gate
- -No MCP or agent integration
When Whatagraph is the right choice
Agencies and in-house marketing teams that want visually polished monthly reports.
Where Donum wins
- →Donum writes the narrative; Whatagraph leaves that to the human
- →240+ connections span marketing, CRM, product, finance, and LLMs
- →Brand DNA goes beyond visual brand to include voice and tone
- →MCP server for agent-based report generation
The short version
Pick Whatagraph if you want a dashboard tool and are willing to write the narrative yourself. Pick Donum if you want the finished, delivered report with the narrative already written, reviewed, and branded.
Try Donum
Generate your first report in under 10 minutes. No credit card required for the trial.